Working with FeedB2B - a real-time sports betting odds feed aggregator for the iGaming industry - gave us the opportunity to build a powerful and energetic brand identity inspired by the fast-paced world of sports and betting data.
We started with the logo design, creating a bold, dynamic mark that reflects the speed, precision, and real-time nature of odds feeds and sportsbook technology. The visual concept focuses on motion, clarity, and strong brand recognition, capturing the action-driven spirit of the sports betting and iGaming ecosystem while remaining clean and highly recognizable.
Building on this foundation, we developed the website UI/UX, translating the brand’s visual language into a modern, data-focused interface. The result is a clean, lightweight, and intuitive platform design that organizes complex information - such as live odds data, betting feeds, and sportsbook integrations - in a way that is easy to navigate and visually engaging.
The collaboration resulted in a cohesive, high-impact brand presence that reflects FeedB2B’s role as a technology provider for sportsbooks and iGaming platforms, demonstrating how strategic branding, logo design, and UX-focused web design can elevate a B2B brand in the competitive betting technology market.