In the world of online gambling, advertising plays a crucial role in driving traffic and attracting new players. However, with varying laws and regulations across the globe, it’s essential for online casino operators and gambling marketers to understand where Google Ads for gambling are allowed—and where they are restricted. Google, as one of the largest advertising platforms in the world, has stringent policies governing gambling-related ads, and these policies vary significantly from country to country.
To help online casino owners and marketers navigate this complex landscape, we’ve compiled a comprehensive list of countries and marked whether Google Ads for gambling are allowed. This table provides a quick reference to help you ensure compliance with regional regulations and avoid penalties while promoting your gambling business.
Whether you're planning to run Google Ads in multiple markets or just focusing on a specific region, understanding where gambling ads are permitted is crucial for success in the online casino industry. Read on to explore the detailed list of countries, along with insights into regional restrictions and advertising opportunities for online gambling.
Here's a shortcut table listing all the countries, along with an indication of whether Google Ads are allowed for gambling-related content.
This will give you an overview of where online gambling advertising is permissible through Google Ads.
Country | Google Ads Allowed for Gambling |
|---|
Afghanistan | No |
Albania | Yes |
Algeria | No |
Andorra | Yes |
Angola | No |
Antigua and Barbuda | Yes |
Argentina | Yes |
Armenia | Yes |
Australia | Yes (with restrictions) |
Austria | Yes |
Azerbaijan | No |
Bahamas | Yes |
Bahrain | No |
Bangladesh | No |
Barbados | Yes |
Belarus | Yes |
Belgium | Yes (with restrictions) |
Belize | Yes |
Benin | Yes |
Bhutan | No |
Bolivia | No |
Bosnia and Herzegovina | Yes |
Botswana | No |
Brazil | Yes (limited to sports betting) |
Brunei | No |
Bulgaria | Yes |
Burkina Faso | Yes |
Burundi | No |
Cabo Verde | Yes |
Cambodia | No |
Cameroon | Yes |
Canada | Yes (provincial regulations apply) |
Cayman Islands | Yes |
Chile | Yes |
China | No |
Colombia | Yes |
Comoros | No |
Costa Rica | Yes |
Croatia | Yes |
Cuba | No |
Cyprus | Yes (limited to licensed operators) |
Czech Republic | Yes |
Denmark | Yes |
Djibouti | Yes |
Dominica | Yes |
Dominican Republic | Yes |
Ecuador | Yes |
Egypt | No |
El Salvador | Yes |
Estonia | Yes |
Eswatini | No |
Ethiopia | Yes |
Fiji | Yes |
Finland | Yes (with restrictions) |
France | Yes (with restrictions) |
Gabon | Yes |
Gambia | Yes |
Georgia | Yes |
Germany | Yes (with restrictions) |
Ghana | Yes |
Greece | Yes (licensed operators only) |
Grenada | Yes |
Guatemala | Yes |
Guinea | Yes |
Haiti | Yes |
Honduras | Yes |
Hungary | Yes |
Iceland | Yes |
India | No (regulated by state laws) |
Indonesia | No |
Iran | No |
Ireland | Yes |
Israel | No |
Italy | Yes (licensed operators only) |
Jamaica | Yes |
Japan | No |
Jordan | No |
Kazakhstan | Yes |
Kenya | Yes |
Kuwait | No |
Kyrgyzstan | Yes |
Latvia | Yes |
Lebanon | No |
Lesotho | Yes |
Liechtenstein | Yes |
Lithuania | Yes |
Luxembourg | Yes |
Madagascar | Yes |
Malawi | Yes |
Malaysia | No |
Malta | Yes (licensed operators only) |
Mauritius | Yes |
Mexico | Yes |
Moldova | Yes |
Monaco | Yes (licensed operators only) |
Morocco | Yes |
Mozambique | Yes |
Myanmar | No |
Namibia | Yes |
Nepal | No |
Netherlands | Yes (licensed operators only) |
New Zealand | Yes (with restrictions) |
Nicaragua | Yes |
Nigeria | Yes |
North Macedonia | Yes |
Norway | Yes (with restrictions) |
Oman | No |
Pakistan | No |
Panama | Yes |
Paraguay | Yes |
Peru | Yes |
Philippines | Yes |
Poland | Yes |
Portugal | Yes |
Puerto Rico | Yes |
Qatar | No |
Romania | Yes |
Rwanda | Yes |
San Marino | Yes |
Saudi Arabia | No |
Senegal | Yes |
Serbia | Yes |
Singapore | No |
Slovakia | Yes |
Slovenia | Yes |
South Africa | Yes |
South Korea | No |
Spain | Yes (licensed operators only) |
Sri Lanka | Yes |
Sudan | No |
Suriname | Yes |
Sweden | Yes |
Switzerland | Yes (licensed operators only) |
Syria | No |
Taiwan | No |
Tanzania | Yes |
Thailand | No |
Trinidad and Tobago | Yes |
Tunisia | Yes |
Turkey | No |
Uganda | Yes |
Ukraine | Yes |
United Kingdom | Yes (with restrictions) |
United States | Yes (restricted to certain states) |
Uruguay | Yes |
Vanuatu | Yes |
Venezuela | Yes |
Vietnam | No |
Yemen | No |
Zambia | Yes |
Zimbabwe | Yes |
Countries with Google Ads Allowed for Gambling: Many European countries, parts of Latin America, and specific regions in Africa and Asia allow gambling-related ads under certain conditions.
Countries with Restrictions: Several countries, especially in the Middle East and Asia (e.g., Saudi Arabia, Qatar, Singapore), outright ban or heavily restrict gambling-related advertising.
Licensing Requirements: In several jurisdictions, gambling advertising is permitted only if the operator holds a valid local license (e.g., in the UK, Malta, and Spain).
And here country requirements for running Google Ads provided by Google:
See country requirements
Asia-Pacific
Product | Allowed? | Details |
Mahjong | Not allowed | Google doesn't allow the promotion of Mahjong when the exchange of money is involved. |
Argentina
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by province-run entities: Google allows ads promoting the following online gambling by province-licensed entities: Advertisers must also be certified with Google. See how to apply. |
Australia
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license: Advertisers must also be certified with Google. See how to apply. |
Online gambling information | Allowed with limitations | Google allows ads promoting the following gambling-related products as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license: Gambling-related promotional materials such as vouchers and bonus codes Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. See how to apply. |
Austria
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling products as long as the advertiser is licensed by the Austrian Ministry of Finance according to all applicable regulations in Austria and, in the case of sports betting, also provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria. Online gambling Online bingo Sports betting Online casino games
Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products as long as the advertiser is licensed according to all applicable regulations in Austria and, in the case of sports betting, provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria. Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries
Advertisers must also be certified with Google. See how to apply. |
Belgium
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with Kruispuntbank van Ondernemingen (KBO) and provides a valid license: Lotteries Online casino games Online bingo Online gambling Sports betting
Advertisers must also be certified with Google. See how to apply. |
Brazil
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling content as long as they are licensed by the Brazilian gambling authorities: Google allows ads promoting the following online gambling content as long as they are licensed or have applied for a license by the Brazilian Ministry of Finance (MF): Sports betting Online gambling
Advertisers must also be certified with Google. See how to apply. |
Online non-casino games | Allowed with limitations | Google allows ads promoting Daily Fantasy Sports content as long as they meet application requirements. See how to apply |
Bulgaria
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Canada
Product | Allowed? | Details |
Online non-casino games | Allowed with limitations | Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value, except for Daily Fantasy Sports in certain provinces where legal. Advertisers must also be certified with Google. See how to apply here. |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by government-run entities: Google allows ads promoting the following types of online gambling by province-licensed entities in certain provinces where legal: Sports betting Online casinos
Advertisers must also be certified with Google. See how to apply. |
China
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Online non-casino games | Not allowed | Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. |
Colombia
Product | Allowed? | Details |
Gambling-related content | Allowed | Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Colijuegos and provides a valid license: Slot or chance machines Roulette Black Jack Baccarat Bingo Poker Sports betting and fantasy sports games Sites that provide information about -- or a comparison of -- other gambling services licensed in Colombia, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.
Advertisers must also be certified with Google. See how to apply. |
Croatia
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling content as long as they are licensed by the Croatian gambling authorities: Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products as long as they are licensed by the Croatian gambling authorities: Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related lotteries
Advertisers must also be certified with Google. See how to apply. |
Czech Republic
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling content as long as they are licensed by the Czech gambling authorities: Online bingo Lotteries Online casino games Sports betting
Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
Advertisers must also be certified with Google. See how to apply. |
Denmark
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads for the following types of online gambling as long as the operator is licensed by the Danish Gambling Authority: Location-based gambling Online casino games Online betting Sports betting Fantasy sports contests Slot machines Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books
Advertisers must also be certified with Google. See how to apply. Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators. |
State-operated online gambling | Allowed with limitations | Google allows licensed state operators to advertise the following gambling-related products: Gambling-related lotteries Contests/Sweepstakes Scratch games Bingo Horseracing Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books
Advertisers must also be certified with Google. See how to apply. Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators. |
Egypt
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Estonia
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state-approved entities with an activity license: Operators must display a message on the landing page warning "Tähelepanu! Tegemist on hasartmängu reklaamiga. Hasartmäng pole sobiv viis rahaliste probleemide lahendamiseks. Tutvuge reeglitega ja käituge vastutustundlikult!" Advertisers must also be certified with Google. See how to apply. |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Ethiopia
Product | Allowed? | Details |
Online Gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state-run entities: Lotto Toto Instant Lottery Number Lottery Multiple Prize Lottery Modern Bingo
Google allows ads promoting the following online gambling by state-licensed entities: Tombola or Raffle Sport Betting Lottery Conventional Bingo Promotional Lottery
Advertisers must also be certified with Google. See how to apply here. |
Finland
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state licensed entities: Online gambling Online bingo Sports betting Online casino games
Advertisers must also be certified with Google. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries
Advertisers must also be certified with Google. |
France (and overseas territories)
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling as long as the advertiser is registered with ANJ (Autorité Nationale des Jeux), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws: Online gambling Online bingo Sports betting Lotteries
Gambling aggregators are sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may only provide links to gambling sites that hold an ANJ operating license, but are not operated or controlled by the aggregator. Aggregators must display a message on the landing page warning against excessive or pathological gaming. Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products as long as the advertiser is registered with ANJ (Autorité Nationale des Jeux), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. See how to apply. |
Germany
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads for the following online gambling if, and only to the extent that, the operator whose gambling offer is being advertised is in possession of a valid German gambling operator license issued by the competent German authority allowing for such advertisement via Google Ads: Brokers (Gewerbliche Spielvermittler) who hold a valid German broker license issued by the competent German authority allowing for such advertisement via Google Ads are also permitted to advertise their services. See how to apply. |
Any other gambling-related content | Not allowed | Google doesn't allow any other gambling-related content. |
Ghana
Product | Allowed? | Details |
Online Gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state-run entities: Google allows ads promoting the following online gambling by state-licensed entities: National Lotto coupons Sports betting Online casinos
Advertisers must also be certified with Google. See how to apply here. |
Greece
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling provided the operator is appropriately authorized by the Greek authorities: Advertisers must also be certified with Google. See how to apply. |
Online gambling-related products | Allowed with limitations | Google allows ads for the following online gambling-related products provided the operator is appropriately authorized by the Greek authorities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. See how to apply. |
Hong Kong
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling, when operated by state-licensed entities: Advertisers must also be certified with Google. See how to apply. |
Hungary
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows online casino games and sports betting as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license. Google allows ads promoting the following online gambling by state-run entities: Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. See how to apply. |
India
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Online non-casino games | Allowed | Google allows the promotion of Daily Fantasy Sports as long as the advertisement doesn’t promote any other form of online gambling. Daily Fantasy Sports ads may not target the following states: Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, and Telangana.
Advertisers must also be certified with Google. See how to apply. |
Online casino games | Allowed | Google doesn’t allow the promotion of any online casino games with the exception of Rummy. Google Ads allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling. Rummy ads may not target the following states: Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, and Telangana.
Advertisers must also be certified with Google. See how to apply. |
Indonesia
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Online non-casino games | Not allowed | Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. |
Republic of Ireland (excluding Northern Ireland)
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries
Advertisers must also be certified with Google. See how to apply. |
Israel
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state licensed entities: Online gambling Online bingo Sports betting Online casino games
Advertisers must also be certified with Google. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries
Advertisers must also be certified with Google. |
Italy
Product | Allowed? | Details |
Gambling related content | Allowed with limitations | Google allows only ads promoting lotteries with deferred drawing from state-run entities. Ads promoting brick and mortar casinos and online gambling are not allowed. Advertisers must also be certified with Google. See how to apply. |
Japan
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows government-controlled gambling (horse, motorboat, bicycle and auto racing), but only announcements from the event organizers. Google doesn't allow advertising for gambling online about the events. Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows gambling-related lotteries by state licensed entities. Advertisers must also be certified with Google. See how to apply. |
Kenya
Product | Allowed? | Details |
Online Gambling | Allowed with limitations | Google allows ads promoting the following online gambling content as long as they are licensed by the Kenyan gambling authority: Lotteries Sports Betting Online Casino Games
Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products by entities who can provide a letter of no objection from the regulator: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping.
Advertisers must also be certified with Google. See how to apply. |
Korea
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state-run or state-licensed entities: Advertisers must be certified with Google. See how to apply. |
Latvia
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state-run entities: Advertisers must also be certified with Google. See how to apply. |
Lithuania
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state-approved entities: Advertisers must also be certified with Google. See how to apply. |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Malaysia
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Online non-casino games | Not allowed | Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. |
Mexico
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following types of online gambling as long as the advertiser evidences that the relevant landing page is operated by an operator registered with the Secretaria de Gobernacion and provides a valid license number, or that it is operated by Pronósticos para la Asistencia Pública and provides a copy of a valid agreement that evidences its character as agency (comisionista) or promotional partner (socio promocional): Online casino games (including slot machines) Bingo Lotteries Sports betting Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may only provide links to gambling sites that hold a valid operating license in Mexico, but are not operated or controlled by the aggregator.
Advertisers or operators must publish a warning on their landing page and also in their ads indicating that gambling isn't for minors (such as "prohibido para menores") and including messages that invite people to play responsibly (such as "juega responsablemente"). Advertisers must also be certified with Google. See how to apply. |
Morocco
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Mozambique
Product | Allowed? | Details |
Online Gambling | Allowed with limitations | Google allows ads promoting the following online gambling content as long as they are licensed by the Mozambican gambling authority: Advertisers must also be certified with Google. See how to apply. |
Netherlands
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state licensed entities: Lotteries Online gambling Online bingo Online casino games Sports betting
Advertisers must also be certified with Google. |
Online non-casino games | Allowed | Google allows ads promoting Daily Fantasy Sports as long as they are run by state licensed entities. Advertisers must also be certified with Google. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. |
New Zealand
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state licensed entities: Online gambling Online bingo Sports betting Online casino games
Advertisers must also be certified with Google. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries
Advertisers must also be certified with Google. |
Nigeria
Product | Allowed? | Details |
Online Gambling | Allowed with limitations | Google allows ads promoting the following online gambling content as long as they are licensed by the Nigerian gambling authority: Lotteries* Sports Betting Online Casino Games
*Lotteries operating from the following states require state authorized licenses in addition to authorisation under the NLA: Lagos, Ogun, Ondo, Oyo, Ekiti, Akwa Ibom, Bayelsa, Cross River, Delta, Edo, Rivers, Imo, Anambra, Abia, Enugu and Ebonyi.
Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. See how to apply. |
Northern Ireland
Product | Allowed? | Details |
Offline gambling | Not allowed | Google doesn't allow offline gambling content, including brick and mortar casinos. |
Online gambling | Not allowed (with the exception of lotteries) | Google doesn't allow online gambling content, including: Casino games Bingo Sports betting
Note: UK State-owned or government-licensed lotteries are allowed. |
Norway
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state licensed entities: Online gambling Online bingo Sports betting Online casino games
Advertisers must also be certified with Google. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries
Advertisers must also be certified with Google. |
Panama
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling licensed by the government’s gaming commission: Casino games Sports betting
Advertisers must also be certified with Google. See how to apply. |
Online non-casino games | Allowed with limitations | Google allows ads promoting Daily Fantasy Sports as long as they are licensed by the government’s gaming commission. Advertisers must also be certified with Google. See how to apply. |
Peru
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling licensed by the government’s gaming commission: Advertisers must also be certified with Google. See how to apply. |
Philippines
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state run entities: Advertisers must also be certified with Google. See how to apply. |
Online non-casino games | Not allowed | Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. |
Poland
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling licensed by the government’s Finance Ministry: Advertisers must also be certified with Google. |
Portugal
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling content as long as they are licensed by the Portuguese authorities: Advertisers must also be certified with Google. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products as long as they are licensed by the Portuguese authorities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries
Advertisers must also be certified with Google. |
Romania
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling as long as the advertiser is registered with the Romanian National Office for Gambling (the “ONJN”) and submits valid licensing: Casino games Fixed-odds betting (including sports betting) Bingo Lotteries Mutual betting Counterparty betting Raffle-type betting Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license (the so-called aggregators, . They may provide links to gambling services not operated or controlled by the aggregator, but which are provided by licensed gambling operators
Advertisers must also be certified with Google. See how to apply. |
Online gambling-related products | Allowed with limitations | Google allows ads promoting the following online gambling as long as the advertiser is registered with the Romanian National Office for Gambling (the “ONJN”) and submits valid licensing: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. See how to apply. |
Russia
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
National or state lotteries | Allowed with limitations | Google allows national or state lotteries. Advertisers must also be certified with Google. See how to apply. |
Serbia
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing: Casino games Sports betting Bingo Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.
Google allows ads promoting the following online gambling-related products by state-run entities: Advertisers must also be certified with Google. See how to apply. |
Online gambling-related products | Allowed with limitations | Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. See how to apply. |
Singapore
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Slovakia
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling content as long as they are licensed by the Slovakian authorities: Online gambling Online bingo Online casino games Sports betting
Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products as long as they are licensed by the Slovakian authorities: Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related lotteries
Advertisers must also be certified with Google. See how to apply. |
Slovenia
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows the following online gambling by state-run entities: Advertisers must also be certified with Google. See how to apply. |
South Africa
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state-licensed entities: Advertisers must also be certified with Google. See how to apply. |
Spain
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following types of online gambling as long as the advertiser is registered with the Spanish gambling authority, provides the relevant valid licenses, and complies with all local regulations: Casino games Sports betting Bingo Raffles Lotteries
Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. See how to apply. |
Sweden
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by Spelinspektionen licensed operators: Lotteries Online gambling Online bingo Sports betting Online casino games
Advertisers must also be certified with Google. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following online gambling by Spelinspektionen licensed operators: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries
Advertisers must also be certified with Google. |
Switzerland
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state licensed entities: Lotteries Online casino games
Google allows ads promoting the following online gambling-related products by state-run entities: For both of the above, advertisers must also be certified with Google. See how to apply. |
Taiwan
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state-approved entities: State-run Lotteries State-hosted Lotteries
Advertisers must also be certified with Google. See how to apply. |
Tanzania
Product | Allowed? | Details |
Online Gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state-licensed entities: Lotteries Sports betting Online casinos
Advertisers must also be certified with Google. See how to apply here. |
Thailand
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state-run entities: Advertisers must also be certified with Google. See how to apply. |
Online non-casino games | Not allowed | Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. |
Turkey
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow ads promoting the following gambling-related content: |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by state licensed entities: Advertisers must also be certified with Google. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries
Advertisers must also be certified with Google. |
Uganda
Product | Allowed? | Details |
Online Gambling | Allowed with limitations | Google allows ads promoting the following online gambling content as long as they are licensed by the Ugandan gambling authority: Lotteries Sports Betting Online Casino Games
Operator must display a message on the landing page warning that ‘Betting is addictive and can be psychologically harmful’. Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products by licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. See how to apply. |
Ukraine
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling-related products by state-run entities: Advertisers must also be certified with Google. See how to apply. |
United Arab Emirates
Product | Allowed? | Details |
Gambling-related content |  Not allowed
| Google doesn't allow the following gambling-related content: |
United Kingdom
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Online bingo Sports betting Online casino games Lotteries Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.
Google allows ads promoting raffles, free draws, or prize draws as long as the operators are registered with the UK Fundraising Regulator or the Scottish Charity Register. Advertisers must also be certified with Google. See how to apply. |
Gambling-related products | Allowed with limitations | Google allows ads promoting the following gambling-related products: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. See how to apply. Note: Google does not allow online gambling content in Northern Ireland except for UK State-owned or government-licensed lotteries. |
United States
Product | Allowed? | Details |
Online non-casino games | Allowed with limitations | Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value, except for Daily Fantasy Sports in certain states where legal. Daily Fantasy Sports advertisers must meet the following requirements, in addition to holding a state license where required: Ads may not target minors (younger than 18 years old). A disclaimer explaining that the service is intended only for adult users must be featured on the landing page. Information for problem gamblers must be in the ad creative and / or on the landing page. Advertisers cannot imply affiliations with schools or universities.
If advertisers are targeting their ads in a state that does not require a license, the advertisers must be licensed in at least one other state that does require a license to operate. Advertisers must also be certified with Google. See how to apply here. |
Online gambling | Allowed with limitations | Google allows ads promoting the following types of online gambling by state-run and state-licensed entities targeting certain states where legal or not otherwise prohibited: Horse racing Sports betting Online casinos Lotteries
Lottery courier advertisers targeting states that do not require a license must hold a valid license in at least one other state that mandates licensing for such operations. Advertisers must: Not target users under 21 or users outside of the state(s) where they are licensed, and Include a warning against the dangers of addictive and compulsive gambling and related assistance information on the landing page or in the creative
Google allows national targeting for ads promoting sports betting on YouTube. Advertisers must: Not target users under 21 Include a warning against the dangers of addictive and compulsive gambling and related assistance information on the landing page or in the creative and Adhere to all state specific laws and regulations
Advertisers promoting any of these categories of online gambling must also be certified with Google. See how to apply. |
Vietnam
Product | Allowed? | Details |
Gambling-related content | Not allowed | Google doesn't allow the following gambling-related content: |
Online non-casino games | Not allowed | Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. |
Social casino games country restrictions
Google Ads accounts can target social casino ads only to the countries listed in the two groups below. Due to differences in legal and technical requirements, a single Google Ads account can’t target countries from both groups. Advertisers who want to target both groups of countries must create a separate account for each group.
Group 1
Australia, Austria, Brazil, Bulgaria, Canada, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Japan, Latvia, Lithuania, Mexico, Mozambique, Netherlands, New Zealand, Nigeria, Norway, Peru, Portugal, Romania, Russia, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, United Kingdom, United States
Product | Allowed? | Details |
Social casino games | Allowed with limitations | Google allows social casino game ads if: The advertiser is the operator (or an agency representing the operator) of social casino games (aggregators and affiliates will not be accepted) The advertiser holds a valid local license for distribution of their games in the targeted countries, where applicable Ads, sites, or apps don’t use real-money gambling logos, names, or marks
Advertisers must also be certified with Google. See how to apply. |
Make sure to check for updates in Google & consult local gambling laws and Google Ads policies in specific regions to remain compliant when running campaigns.
